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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Absolut Wicked For Good

Absolut debuts ‘Wicked’ inspired bottle, kit

Staff Beverage Industry
October 31, 2025

To celebrate the release of “Wicked: For Good,” Absolut has brought back its sequin bottle sleeve with a Wicked-ly fun twist: the sleeve transforms from pink to green with the flick of a wrist.


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Elmhurst Unsweetened Milked Cashews

Elmhurst 1925 releases 3-pack for Unsweetened Cashew Milk

Staff Beverage Industry
October 30, 2025

Elmhurst 1925 has partnered with Costco to launch an exclusive three-pack of its best-selling Unsweetened Cashew Milk. This move marks its official entry into the warehouse club space.


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Disaronno 500 Years Bottles

Disaronno introduces 500 years limited-edition bottles

Staff Beverage Industry
October 24, 2025

As part of the ongoing celebration of a 500-year legacy, Disaronno has unveiled a Limited-Edition 500th Anniversary Collection. The five unique designs capture the essence of five centuries of Dolcevita, Passione, Bellezza, Stile and Eleganza.


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Blue Run Spirits Chicago Bears Bottle

Blue Run Spirits bottle honors 1985 Chicago Bears

Staff Beverage Industry
October 23, 2025

Blue Run Spirits announced the release of its limited-edition commemorative bottle honoring the 40th anniversary of the Chicago Bears’ 1985 legendary 18-1 season and championship victory.


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Keystone Light Blaze Orange

Keystone Light embraces gamification with Blaze Orange cans

Staff Beverage Industry
October 17, 2025

Keystone Light launched The Hunt campaign, where consumers are invited to track down the rare Blaze Orange can. 


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Dogfish Head Rewind Pack

Dogfish Head debuts variety pack with fan-favorites

Staff Beverage Industry
October 16, 2025

Dogfish Head announced its new, crowd-sourced Rewind Variety Pack, featuring an assortment of four off-centered ales, two of which were voted on by Dogfish Head’s social media followers.


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Pabst Blue Ribbon Godzilla

Pabst Blue Ribbon honors Godzilla with packaging

Staff Beverage Industry
October 10, 2025

Pabst Blue Ribbon (PBR), in partnership with Toho International, will switch out its iconic Blue Ribbon can design for original new Godzilla-themed cans.


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Bacardi Skeleton Bottle

BACARDÍ Rum releases skeleton bottle

Staff Beverage Industry
October 9, 2025

BACARDÍ Rum is back this year with another Halloween release, the brand’s limited-edition skeleton bottle, designed with bone-chilling detail throughout the body of the bottle.


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Blue Moon Non Alc Cans

Blue Moon releases cans in time for Sober October

Staff Beverage Industry
October 3, 2025

To combat the "why aren't you drinking" question, Blue Moon is adding a cheeky twist to its packaging just in time for Sober October.


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Maxwell Apartment Coffee

Maxwell House rebrands to ‘Maxwell Apartment’

Staff Beverage Industry
October 2, 2025

Maxwell House rebrands to “Maxwell Apartment” to meet the needs of today’s consumer and remind fans the brand is synonymous with great tasting, affordable coffee. 


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