Lipton unveiled its most significant brand transformation in more than a decade: a global rebrand that introduces a modern visual identity, revitalized packaging and an expanded product portfolio.
vitaminwater unveiled a bold new look and a pair of new flavors. The redesign leans into flavor and functionality, with a simpler, less-medicinal look that will stand out on the shelf and reinvigorate vitainmwater’s relevancy and vibrancy, the company says.
Keystone Light is bringing back Patriotic Stars and Stripes Packs this summer. The patriotic packaging is available in 12-ounce cans for 15-, 24- and 30-packs as well as single serve 24-ounce cans.
Anheuser-Busch has released annual patriotic-themed packaging to support Folds of Honor. Budweiser is unveiling new limited-edition cans that feature patriotic branding and an interactive QR code so consumers can learn more about Folds of Honor.
Punch Pop showcases a can design that is a departure from poppi’s usual designs. Renowned artist Matthew Langille brought his signature bold, whimsical style to life on this limited-edition can.
This year marks Topo Chico’s 130th anniversary, and the mineral water brand is celebrating with limited-edition glass bottles featuring vintage labels from Topo Chico’s 130-year design history.
The Finnish Long Drink is adding a Zero Sugar Variety Pack to its product lineup. The collection features a mix of four Citrus, four Peach and four Pineapple cans.
Tsingtao announced the launch of its Premium Lager in a new 24-ounce can. The new size offers a variety of occasions where consumers want more volume and convenience.
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