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Hoplark is unveiling a comprehensive brand refresh, introducing a new visual identity inspired by how people actually drink today.

Budweiser is celebrating a milestone summer, marking its 150th anniversary alongside the United States’ 250th birthday. 

As the Official Whiskey of Major League Soccer (MLS), Jameson is giving consumers a new way to show love for their home teams with a limited-edition bottle collection created in partnership with the brand’s partner MLS clubs.

Mirinda unveiled a new global platform Smile Please alongside a fresh brand visual identity.

Belvedere is bringing the thrill of the track to the table with the launch of the Belvedere Organic Vodka F1 Limited Edition Bottle. 

In celebration of the United States’ 250th Anniversary (1776-2026), Casa Maestri has unveiled a limited, numbered edition Añejo tequila crafted as a tribute to this historic milestone.

To honor its American legacy, Mountain Dew is introducing American Dew, a limited-edition wrapped can and bottle available nationwide throughout the summer.

The Captain Morgan Sliced lineup is taking a mini vacation with its new Captain Morgan Sliced Colada Style Drink Variety Pack. 

The evian 200 Years Young celebration features an exclusive collaboration with Jeff Koons, introducing two limited-edition glass anniversary bottles. 

happy is expanding into the refrigerated aisle with the launch of its 48-ounce Cold Brew.