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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Angry Orchard Thriller Pack

Angry Orchard releases Thriller Variety Pack

Hard cider brand, Horror Inc. create Jason Universe vignette
Staff Beverage Industry
August 21, 2025

Angry Orchard is introducing a new 12-can Thriller Variety Pack, which features glow-in-the-dark packaging and four flavor-packed ciders, including a new Jason-inspired Blood Orange cider.


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BeatBox Shaq 3 Liter pack

BeatBox Beverage launches 3-Liter party punch size

Staff Beverage Industry
August 15, 2025

BeatBox Beverages is going bigger and bolder with the launch of its supersized 3-Liter party punch, available for a limited time. 


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Nurri New Packaging

Nurri introduces fresh design for protein beverage

Staff Beverage Industry
August 14, 2025

Nurri introduced a fresh, new design for its 30g Protein Ultra-Filtered Milk Shakes. This lifestyle-forward redesign reflects Nurri’s position as an everyday, household beverage that is fun, flavorful and functional, the company says. 


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Lone River Lemonade Splash

Lone River adds Lemonade Splash Variety Pack

Staff Beverage Industry
August 8, 2025

Lone River Beverage Co. is giving summer a zesty new release with Lemonade Splash Variety Pack. The Lemonade Splash Variety Pack features four new flavors: Classic Agave, Prickly Pear, Hot Honey and Blueberry. 


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poppi Alix Earle Raspberry Rose can

Influencer Alix Earle partners with poppi

Collaboration includes limited-edition can design by Earle
Staff Beverage Industry
August 7, 2025

Prebiotic soda brand poppi has partnered with influencer Alix Earle for a limited-edition can designed by Earle herself.



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Dogfish Head Grateful Dead 60th Can

Dogfish Heads commemorates Grateful Dead anniversary with special can

Staff Beverage Industry
August 1, 2025

Dogfish Head is honoring the Grateful Dead’s 60th, and its own 30th anniversary with a special-edition release.


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Brooklyn Brewery East IPA

Brooklyn Brewery East IPA embraces NYC roots with new look

Staff Beverage Industry
July 31, 2025

Brooklyn Brewery is unveiling a bold new look for East IPA. The refreshed design highlights East IPA’s deep NYC roots and steady presence in the city’s craft beer landscape, while keeping the same balanced, citrus-forward IPA inside, it says.


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Barenjager Honey Bottles

Bärenjäger Honey Liqueur introduces new packaging

Staff Beverage Industry
July 25, 2025

Bärenjäger Honey Liqueur introduced distinctive new packaging for core expressions Honey Liqueur and Honey Bourbon.


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FIJI Water 700ml bottle

FIJI Water adds 700-ml bottle

Staff Beverage Industry
July 24, 2025

FIJI Water is celebrating summer with its new campaign spotlighting its iconic source story, the introduction of a 700-ml bottle, and a series of limited-time offers.


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Avaline McCartney Bottle

Avaline, Stella McCartney partner on limited-edition bottle

Staff Beverage Industry
July 18, 2025

Avaline, the organic wine brand founded by Cameron Diaz and Katherine Power, unveiled its most stylish pour yet: a limited-edition bottle of its French Rosé, dressed in a custom design by iconic fashion designer and sustainability advocate Stella McCartney. 


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April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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