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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Captain Morgan M3GAN Bottle

Captain Morgan, ‘M3GAN 2.0’ collab for glow-in-the-dark bottle

Staff Beverage Industry
June 13, 2025

Captain Morgan is joining forces with the queen of chaos, M3GAN, for a summer collaboration. Inspired by “M3GAN 2.0,” Captain M3GAN is a glow-in-the-dark, limited-edition spiced rum bottle.


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Michelob Ultra FIFA bottles

Michelob ULTRA unveils packaging in support of FIFA Club World Cup 2025

Staff Beverage Industry
June 12, 2025

Michelob ULTRA is reaffirming its long-term commitment to the world’s most popular sport as the Official Beer Sponsor of the FIFA Club World Cup 2025, including limited-edition packaging, aluminum bottle and can designs.


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Eight Elite Light Beer

EIGHT Elite Light Beer launches slim can

Staff Beverage Industry
June 6, 2025

EIGHT Elite Light Beer, the super-premium light beer founded by Pro Football Hall of Famer Troy Aikman, announced the launch of its new slim can.


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Lipton Tea

Lipton unveils global rebrand

Staff Beverage Industry
June 5, 2025

Lipton unveiled its most significant brand transformation in more than a decade: a global rebrand that introduces a modern visual identity, revitalized packaging and an expanded product portfolio.


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vitaminwater New Packaging

vitaminwater revitalizes packaging design for expanded portfolio

May 30, 2025

vitaminwater unveiled a bold new look and a pair of new flavors. The redesign leans into flavor and functionality, with a simpler, less-medicinal look that will stand out on the shelf and reinvigorate vitainmwater’s relevancy and vibrancy, the company says.


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Keystone Light Patriotic Packaging

Keystone Light patriotic packs return

Staff Beverage Industry
May 29, 2025

Keystone Light is bringing back Patriotic Stars and Stripes Packs this summer. The patriotic packaging is available in 12-ounce cans for 15-, 24- and 30-packs as well as single serve 24-ounce cans.


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Budweiser Patriotic Packaging

Budweiser releases annual patriotic-themed packaging

Staff Beverage Industry
May 22, 2025

Anheuser-Busch has released annual patriotic-themed packaging to support Folds of Honor. Budweiser is unveiling new limited-edition cans that feature patriotic branding and an interactive QR code so consumers can learn more about Folds of Honor.


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Poppi Punch Pop

New poppi flavor features can design by artist Matthew Langille

Staff Beverage Industry
May 20, 2025

Punch Pop showcases a can design that is a departure from poppi’s usual designs. Renowned artist Matthew Langille brought his signature bold, whimsical style to life on this limited-edition can.


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Goose Island Bourbon County

Goose Island’s Bourbon County Original to release 4-packs

Staff Beverage Industry
May 16, 2025

This year, for the first time ever, Goose Island Beer Co. will be releasing its iconic Bourbon County Original in four-packs of 10-ounce bottles. 


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Topo Chico 130 Anniversary

Topo Chico celebrates 130th anniversary with packaging release

Staff Beverage Industry
May 15, 2025

This year marks Topo Chico’s 130th anniversary, and the mineral water brand is celebrating with limited-edition glass bottles featuring vintage labels from Topo Chico’s 130-year design history.


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