Gemma di Luna debuts redesign and 3-pack
Building on the brand's continued growth and commitment to meeting evolving consumer preferences, Enovation Brands Inc. unveiled a comprehensive brand restyling for Gemma di Luna featuring a refreshed logo and redesigned package, alongside a 187ml three-pack of Gemma di Luna Prosecco DOC.
Lisa Schuster, national marketing director for Enovation Brands, stated: “Today’s wine drinkers are looking for approachable styles, distinctive packaging, convenient formats, and wines that fit seamlessly into their lifestyles. Our restyled brand identity and new three-pack reflect those preferences while preserving the quality and character that define Gemma di Luna.”
The brand mark has been redesigned to place greater emphasis on the “Gemma” name, reflecting how consumers commonly refer to the brand. The update also reinforces the #GemmaMoment campaign, which celebrates creating meaningful moments in time with Gemma di Luna.
The 187-ml bottles are now available in three-packs, offering consumers an option for single-serve occasions, gifting and on-the-go enjoyment, it company says. The multi-pack helps retailers drive higher basket value and increase average ring while meeting growing demand for convenient, premium wine formats, it adds.
The restyling is supported by a strategic display initiative that brings the new brand identity and packaging to the forefront, increasing in-store visibility and creating a strong brand presence to capture shopper attention and drive purchase.
Gemma di Luna is available nationwide, with the refreshed brand identity and new 187-ml three-pack making it easier than ever for consumers to discover and enjoy the brand's signature Prosecco DOC offerings, it says.
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