Rancho La Gloria is launching limited-edition Day of the Dead inspired labels. The brand’s best-selling Lime and Strawberry ready-to-drink (RTD) Margaritas will showcase the new design in 1.5-liter bottles. 

In celebration of Día de Muertos on Nov. 1 and 2, Tequila Don Julio released the Tequila Don Julio 70: Día de Muertos Artist Edition as a tribute to one of the most anticipated Mexican holidays of the year, where traditions unite generations of friends and family.

FRE Alcohol-Removed Wines announced the launch of its 187-ml “mini” wines, now available in the FRE Chardonnay and Cabernet Sauvignon varietals. This new offering will be available at major retailers across the country beginning in October.

PATH has debuted a limited-edition Halloween 7-Day Refill Challenge bottle in partnership with CVS. This 25-ounce aluminum water bottle will be available throughout the month of October while supplies last at CVS stores nationwide and on PATH’s website.

ShineWater will debut the limited-edition “Trolls Band Together” cans and pouch packaging this fall ahead of the film’s Nov. 17 release. Through this partnership, ShineWater pouches also will be distributed in limited-edition packaging, which will also feature characters from “Trolls Band Together.”

Johnnie Walker unveiled its limited-edition bottle featuring a new blend: Johnnie Walker Blue Label Elusive Umami.

Crystal Head Vodka announced the return of its limited-edition Bone bottle in celebration of Halloween. The packaging showcases a bone-replicated design created with an eerie yet elegant decorative finish just in time for the spooky season, the company says.

Oak Ridge Winery officially unveils a new identity for its estate-grown wine brand, Old Soul. The rebrand celebrates the tapestry of its vineyards, blending past traditions with aspirations for Old Soul’s next chapter, the company says.

From the minds behind Mind Haze comes the psychedelic new 2023 edition of the Mind Haze Tropical Hazy Mixed Pack, which includes the all-new Mind Haze Tropic Rocket IPA. 

REBBL unveiled its occasion-based packaging design. Available on shelves nationwide, the new design is featured across the beverage portfolio, spanning six daily occasions with more than 16 varieties, all developed with the mantra of “Empower the People.”