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Wine & SpiritsNew Packages

Rémy Martin, artist Huang Yuxing mark Year of the Snake

By Staff Beverage Industry
Remy Martin Huang Yuxing

(Image courtesy of The House of Rémy Martin)

January 16, 2025

The House of Rémy Martin and celebrated Chinese artist Huang Yuxing have partnered to mark the Year of the Snake. The record-breaking contemporary artist has created a new artwork, Majestic Serpentine, to welcome the new zodiac sign, which has inspired a collaborative series of festive limited editions with Rémy Martin.

The Rémy Martin x Huang Yuxing gift collection features collectible limited-edition presentations of Rémy Martin XO and Rémy Martin 1738 Accord Royal. The design of each is inspired by Huang Yuxing's vibrant painting Majestic Serpentine that brings its positive energy to the Rémy Martin Lunar New Year limited edition products.

The Rémy Martin x Huang Yuxing collection features unique gift boxes, XO and 1738 Accord Royal bottles inspired by the artists’ highly symbolic Majestic Serpentine. Huang Yuxing’s artwork brings the new zodiac creature to Rémy Martin's cognac in France, with a landscape drawing on the multitude of aromas and richness of the Cognac terroir, beautifully capturing the essence of nature's brilliance.

At the heart of the painting is the mythical serpent, a creature associated with good fortune, authority, longevity, and wisdom in the Chinese calendar. In an explosion of vibrant colors, the serpent winds upwards through majestic undulating mountains and hills, representing the exceptional terroir of Grande and Petite Champagne in Cognac where Rémy Martin exclusively sources its grapes, the company says. 

The artist’s signature bubbles echo the precious fruits at the center of the cognac-making process. The flowing river symbolizes a legacy of outstanding eaux-de-vie from the two regions of Cognac, prized for their elegance and aging potential: key to Rémy Martin’s quality, it adds. The serpent’s upward motion draws on the progressive nature of the House, continuously moving forward to new heights. A kaleidoscope of jewel-like, yet harmonizing, colors reflect the rich, multi-facetted aromas that characterize Rémy Martin's cognacs, as well as the vibrant festivities of the Lunar New Year, the company says.

Additionally, the outer box is decorated with winding serpent motifs, then slides open to reveal its treasure. Inside, the full Majestic Serpentine artwork is revealed, bringing a positive spirit and vibrant energy, the company says. Within this dazzling setting sits the limited edition Rémy Martin XO decanter: its glass surface decorated with multi-hued elements of Huang Yuxing's artwork. At the pinnacle of the collection, Rémy Martin XO is the signature of the Cellar Master who draws from hundreds of eaux-de-vie to create a cognac of exceptional aromatic complexity, it adds.

The Rémy Martin Lunar New Year Collection 2025 is in select points of sale at the recommended retail price of $224.99 for Rémy Martin XO and $64.99 for Rémy Martin 1738 Accord Royal.

KEYWORDS: Cognac Lunar New Year packaging

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