Tito’s Handmade Vodka introduced a new product to its lineup. The 50-ml four-pack is now available at retailers nationwide. With sales of 50-ml singles soaring by up 46% and 50-ml 12-packs climbing by up 62% in 2023, according to data from Nielsen, this addition aims to meet the rising demand for the popular SKU size, facilitating recruitment and trial opportunities while expanding the spectrum of usage occasions, the company says.

Ideal for gatherings with loved ones, on-the-go adventures, and gifting occasions such as holidays and birthdays, Tito’s is seizing the moment to provide its loyal fans with their favorite vodka in a more convenient size, it says.

Tito’s Handmade Vodka was founded by sixth-generation Texan Bert “Tito” Beveridge. In the mid-nineties, on a plot of land in rural Austin, he built a 998-square-foot shack, rigged a pot still with spare parts, and created Tito’s Handmade Vodka. Tito’s corn-based vodka is certified gluten free. Tito’s Handmade Vodka is distilled and bottled by Fifth Generation Inc. in Austin, Texas, and is available in liter, 1.75 liter, 750 ml, 375 ml, 200 ml and 50 ml sizes.