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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Heineken launches limited-edition holiday 12-pack

November 15, 2013

Heineken USA launched its “Celebrate Together” holiday program at retailers earlier this month.


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Evian releases bottle collaboration with Elie Saab

November 15, 2013

Evian Natural Spring Water, a brand of Danone, released its latest collaboration with designer Elie Saab.


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Pernod Ricard USA releases whisky sample pack

October 16, 2013

Pernod Ricard USA introduced The Glenlivet 200-ml Tri-Pack, a permanent pack containing one 200-ml bottle each of The Glenlivet 12 Year Old, 15 Year Old and 18 Year Old Scotch Whisky.


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Real Water packaging goes pink to support Susan G. Komen

October 16, 2013

From Oct. 1, 2013, through Dec. 31, 2014, Real Water will offer pink bottles of its water to support the Susan G. Komen organization.


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Dos Equis dons a mask for Halloween

October 16, 2013

Heineken USA introduced limited-edition Masquerade packaging for its Dos Equis Lager and Dos Equis Ambar brands as part of its Masquerade program for the fall season.


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Eight O’Clock Coffee package redesign represents brand past and future

October 16, 2013

Eight O’Clock Coffee, part of the Tata Global Beverages family of brands, redesigned its packaging in order to celebrate its beginnings and look into the future, the company says.


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Jones Soda Co. brings back spooky designs

October 16, 2013

Jones Soda Co. announced the return of its Halloween-inspired beverages in 8-ounce cans.


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Joose Margaritas launches in consumer-friendly cans

September 16, 2013

United Brands Co. now offers its Joose Peach, Classic and Strawberry Margaritas in 12-packs of 12-ounce cans.


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Made drinks’ summer makeover

September 16, 2013

The Made drinks brand unveiled a new look this summer for its organic green teas and lemonades, including its two newest varieties: Honey Green Tea with Ginseng and Mango Lemonade.


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Wailua Ale slims for sustainability

September 16, 2013

Kona Brewing Co. brought its rebranded Wailua Ale, formerly known as Wailua Wheat, back to shelves this summer in slimmer, more sustainable packaging.


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