Anheuser-Busch (A-B) is encouraging consumers of legal drinking age to become amateur mixologists with its Bud Light Lime Mix-A-Rita 18-pack. Coinciding with the release of its new flavored malt beverages — Bud Light Lime Mang-O-Rita and Raz-Ber-Rita — the variety pack features six Lime-A-Ritas, four Straw-Ber-Ritas, four Mang-O-Ritas, and four Raz-Ber-Ritas. “With four permanent ‘Rita’ flavors to choose from, and our new, convenient mixed pack featuring them all, we’re excited to see consumers experiment and create their own ‘Mix-A-Rita’ combinations,” said Rob McCarthy, vice president of Bud Light, in a statement.
Anheuser-Busch releases 'Ritas mix-pack
Mix-A-Rita variety pack introduces Mang-O-Rita and Raz-Ber-Rita flavors
April 16, 2014