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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Pernod Ricard USA redesigns Ballantine's bottle, label

November 15, 2013

Pernod Ricard USA released a new look for its Ballantine’s Finest Blended Scotch Whisky. 


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Narragansett Beer brings back retro 1975 can

November 15, 2013

Narragansett Beer reintroduced its 1975 can, made famous in the “Jaws” movie during the scene in which Captain Sam Quint, played by Robert Shaw, crushes a can of Narragansett Lager to intimidate Richard Dreyfuss’ character, Hooper.


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Watt-Ahh releases 1-liter bottles

November 15, 2013

In order to meet growing demand for its Watt-Ahh brand, AquaNew LLC added a 1-liter size to its bottled water lineup.


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Xyience Xenergy can features UFC champion

November 15, 2013

Xyience Xenergy, the official drink of the UFC, launched a limited-edition collector can featuring UFC women’s bantamweight champion and Xyience team athlete Ronda Rousey.


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Heineken launches limited-edition holiday 12-pack

November 15, 2013

Heineken USA launched its “Celebrate Together” holiday program at retailers earlier this month.


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Evian releases bottle collaboration with Elie Saab

November 15, 2013

Evian Natural Spring Water, a brand of Danone, released its latest collaboration with designer Elie Saab.


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Pernod Ricard USA releases whisky sample pack

October 16, 2013

Pernod Ricard USA introduced The Glenlivet 200-ml Tri-Pack, a permanent pack containing one 200-ml bottle each of The Glenlivet 12 Year Old, 15 Year Old and 18 Year Old Scotch Whisky.


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Real Water packaging goes pink to support Susan G. Komen

October 16, 2013

From Oct. 1, 2013, through Dec. 31, 2014, Real Water will offer pink bottles of its water to support the Susan G. Komen organization.


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Dos Equis dons a mask for Halloween

October 16, 2013

Heineken USA introduced limited-edition Masquerade packaging for its Dos Equis Lager and Dos Equis Ambar brands as part of its Masquerade program for the fall season.


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Eight O’Clock Coffee package redesign represents brand past and future

October 16, 2013

Eight O’Clock Coffee, part of the Tata Global Beverages family of brands, redesigned its packaging in order to celebrate its beginnings and look into the future, the company says.


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