New Packages

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In conjunction with the launch of the Star bottle for its Heineken and Heineken Light brands, Heineken USA also introduced new secondary packaging for the brands’ six-, 12-, 18- and 24-packs

Malibu, a product of Pernod Ricard USA, launched a new bottle style that changes almost everything but its signature white color, the company says.

The Double Cola Co. is reintroducing its Double-Dry Ginger Ale with new graphics and packaging.

AriZona Beverages announced the release of some of its most popular tea drinks in 11.5-ounce Sleek cans from Ball Corp.

Utmost Brands Inc.’s GuS – Grown-up Soda unveiled new, brighter graphics on both its bottles and four-pack carriers.

Woodford Reserve, the “Official Bourbon of the Kentucky Derby,” is honoring the annual horse race with the release of its 2013 commemorative bottle. A product of the Woodford Reserve Distillery in Versailles, Ky., this year’s limited-edition Kentucky Derby 139 bottle features the artwork of Oregon-based painter Eric Bowman.

 With a goal of creating a cohesive look to create brand recognition and communicate the quality of its Belgian-style ales, Ommegang Brewery enlisted the help of Duffy & Partners, Flower City Printing and AR Metallizing.  

 To kick-start 2013, Lipton tea unveiled new packaging that features a more vibrant “Lipton Yellow,” the company says.