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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Budweiser tops its new can with a bow

May 15, 2013

Anheuser-Busch’s Budweiser brand introduced a bowtie-shaped aluminum can that mirrors Budweiser’s iconic bowtie logo.


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Steaz highlights its values

April 15, 2013

Steaz, a subsidiary of The Healthy Beverage Co., revealed rebranded packaging for its entire line.


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Drink Chia grows its packages

April 15, 2013

In an effort to offer greater value to consumers, Drink Chia LLC increased the package size of its same-named omega-3 superfood drink from 8 to 10 ounces.


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UV upgrades

April 15, 2013

Phillips Distilling Co. released an upgraded bottle for UV 80 vodka to help the product stand out more on the store shelf, the company says.


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Carrying the Heineken ‘Stars’

April 15, 2013

In conjunction with the launch of the Star bottle for its Heineken and Heineken Light brands, Heineken USA also introduced new secondary packaging for the brands’ six-, 12-, 18- and 24-packs


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Malibu rum gets a style upgrade

April 15, 2013

Malibu, a product of Pernod Ricard USA, launched a new bottle style that changes almost everything but its signature white color, the company says.


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Double-Dry ginger ale’s youthful, iconic reintroduction

March 15, 2013

The Double Cola Co. is reintroducing its Double-Dry Ginger Ale with new graphics and packaging.


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AriZona Beverages’ ‘Sleek’ changes

March 15, 2013

AriZona Beverages announced the release of some of its most popular tea drinks in 11.5-ounce Sleek cans from Ball Corp.


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GuS – Grown-up Soda’s bright alterations

March 15, 2013

Utmost Brands Inc.’s GuS – Grown-up Soda unveiled new, brighter graphics on both its bottles and four-pack carriers.


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Woodford Reserve bourbon releases 2013 Kentucky Derby bottle

Limited-edition bottle features artwork of Eric Bowman
March 1, 2013

Woodford Reserve, the “Official Bourbon of the Kentucky Derby,” is honoring the annual horse race with the release of its 2013 commemorative bottle. A product of the Woodford Reserve Distillery in Versailles, Ky., this year’s limited-edition Kentucky Derby 139 bottle features the artwork of Oregon-based painter Eric Bowman.


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