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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Diageo’s freeze-and-squeeze pouches

August 15, 2012

 Diageo USA introduced new varieties of Parrot Bay and Smirnoff frozen malt beverage pouches.  


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A canned collaboration for Hoopla Pale Ale

August 15, 2012

 Boulder Beer Co. released its summer seasonal Hoopla Pale Ale in six-packs of 12-ounce cans.  


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Heineken gives consumers a taste of Mexico

August 15, 2012

Heineken USA released its limited-edition Beers of Mexico variety pack in 12- and 24-pack options. 


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Ingredient artwork

July 17, 2012

 Ancnoc Highland Single Malt Scotch Whisky launched limited-edition packaging featuring illustrations by Peter Arkle.  


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Illy gets bigger and better

July 17, 2012

 Illycaffè and The Coca-Cola Co. increased the size of their Illy Issimo espresso-style beverages to give consumers an extra ounce in each bottle.  


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Great Value redesign

July 17, 2012

 Murry Brand redesigned the labels for Walmart’s Great Value juices, which are made and bottled by Cott Corp.  


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DPS' All-Star packaging

July 17, 2012

 Dr Pepper Snapple Group’s (DPS) soft drink brands are teaming up with USA Basketball this summer as its official soft drink partner.  


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Punch-top cans

July 17, 2012

MillerCoors introduced a new standard can top for its 12- and 16-ounce size Miller Lite and Miller Genuine Draft cans. 


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Medea Vodka's interactive screen

June 13, 2012
Medea vodka will roll out a new option on its ultra-premium spirit’s packaging: a 2.4-inch built-in LCD screen.  


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Killer Buzz redesign

June 13, 2012

 Killer Buzz energy drinks, now known as KLR BZ, were redesigned with new graphics that correspond with its new tagline, “Stick that in a can and drink it.”  


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