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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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O’Mara’s highlights its heritage

July 15, 2013

Heaven Hill Distilleries Inc.’s O’Mara’s Irish Country Cream introduced a redesigned package that includes an enhanced bottle style and label design.


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Coors Banquet pulls designs from the archives

July 15, 2013

Coors Brewing Co.’s Coors Banquet brand released new bottles and cans to highlight the label’s post-Prohibition-era roots.


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Skyy Vodka unveils an American Beauty

July 15, 2013

Skyy Vodka launched an exclusive American Beauty bottle with help from U.S. swimwear line L*Space Swim.


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Red Bull’s covert Camo Cans

July 15, 2013

Red Bull USA released cans featuring camouflage graphics for its same-named energy drink varieties for sale in military channels and retailers immediately surrounding U.S. military bases.


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SeaWorld cups offer environmental encouragement

July 15, 2013

In celebration of its new Antarctica: Empire of the Penguin attraction that opened Memorial Day weekend, SeaWorld theme park in Orlando, Fla., launched new penguin-themed refillable cups designed to interact with Coca-Cola Freestyle machines in the park.


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Space Saver offers a perfect refrigerator fit

July 15, 2013

Because fitting 5 liters of any type of beverage into a refrigerator isn’t always easy, Leahy-IFP introduced Space Saver juices, teas and lemonades.


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Founders Brewing Co.’s summer offerings

June 14, 2013

Founders Brewing Co. will offer its summer seasonal All Day IPA for the first time ever in cans from Ball Corp.


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Aviation American Gin incorporates storytelling into its packaging design

June 14, 2013

Aviation American Gin, a brand of House Spirits Distillery, which is co-owned by NFL legend Joe Montana, introduced a new bottle design.


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Tejava takes advantage of 3-D packaging opportunities

June 14, 2013

Tejava Premium Iced Tea, a brand of Crystal Geyser Water Co., now is available in a proprietary 18-ounce polyethylene terephthalate (PET) bottle.


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Budweiser's patriotic appeal

June 14, 2013

Anheuser-Busch’s Budweiser brand released its limited-edition red, white and blue packaging.


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