Chia Vie gives consumers a peek inside the bottle
The Chia/Vie shelf-stable chia seed smoothie line has grown into a larger bottle size. Following its distribution growth outside of California and into the western United States, the product has graduated from its 10-ounce bottles into 12-ounce bottles that bear the same brightly colored branding as the original bottles. The design also features a peep hole that allows curious consumers to see the drink’s ground and blended contents. Chia/Vie also converted to light-weight, portable polyethylene terephthalate (PET) bottles from its previous aluminum bottles, it says.