New Packages

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In an effort to offer greater value to consumers, Drink Chia LLC increased the package size of its same-named omega-3 superfood drink from 8 to 10 ounces.

Phillips Distilling Co. released an upgraded bottle for UV 80 vodka to help the product stand out more on the store shelf, the company says.

In conjunction with the launch of the Star bottle for its Heineken and Heineken Light brands, Heineken USA also introduced new secondary packaging for the brands’ six-, 12-, 18- and 24-packs

Malibu, a product of Pernod Ricard USA, launched a new bottle style that changes almost everything but its signature white color, the company says.

The Double Cola Co. is reintroducing its Double-Dry Ginger Ale with new graphics and packaging.

AriZona Beverages announced the release of some of its most popular tea drinks in 11.5-ounce Sleek cans from Ball Corp.

Utmost Brands Inc.’s GuS – Grown-up Soda unveiled new, brighter graphics on both its bottles and four-pack carriers.

Woodford Reserve, the “Official Bourbon of the Kentucky Derby,” is honoring the annual horse race with the release of its 2013 commemorative bottle. A product of the Woodford Reserve Distillery in Versailles, Ky., this year’s limited-edition Kentucky Derby 139 bottle features the artwork of Oregon-based painter Eric Bowman.

 With a goal of creating a cohesive look to create brand recognition and communicate the quality of its Belgian-style ales, Ommegang Brewery enlisted the help of Duffy & Partners, Flower City Printing and AR Metallizing.  

 To kick-start 2013, Lipton tea unveiled new packaging that features a more vibrant “Lipton Yellow,” the company says.