Malibu, a product of Pernod Ricard USA, launched a new bottle style that changes almost everything but its signature white color, the company says. The new bottle is more slender with high shoulders, giving it a distinctive, modern feel, it says. To spread a summertime feeling, the brand also updated its logo to a “clean and modern” image of a setting sun on the beach, it says. Plus, the new bottles feature a transparent window to showcase the fresh, clear spirit inside the package and maximize shelf appeal, it adds. The new bottles are scheduled to arrive in retail stores this spring.
Malibu rum gets a style upgrade
April 15, 2013