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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Point 2012 Black Ale

2012 brew

June 20, 2011

Inspired by the mystery of the ancient Mayan “Long Count” round calendar, Stevens Point Brewery’s brewmasters have developed Point 2012 Black Ale, a dark, robust brew. Point 2012 Black Ale is available in six-packs and 12-packs of 12-ounce longneck bottles, kegs, and will now be available in 12-ounce cans. 


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EVR’s rejuvenating shift for better appeal

From Préventiv Waters to EVR, brand alters its positioning
June 20, 2011

For the past two decades, researchers have been extensively studying resveratrol, a naturally occurring compound commonly found in the skin of red wine grapes that is said to have anti-aging, cardiovascular and anti-cancer benefits. Looking to hone in on those benefits, Jonathan Straub, a sales executive, put together a team of experts to help him launch a functional beverage that contained the powerful antioxidant.


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Hint Kung Fu Panda

‘Kung Fu’ appeal

June 20, 2011

 In its latest cross promotional agreement, Hint Water released limited-edition Watermelon Hint featuring “Kung Fu Panda 2.” Po, also known as Kung Fu Panda, the main character in the DreamWorks film, makes a cameo on the bottles, which will be distributed at fine grocery stores and retailers nationwide.  


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Climber wine pouch from Clif

Wine in a pouch

June 14, 2011

Clif Family Winery, St. Helena, Calif., introduced the Climber Pouch, a new wine package that is portable. The ultra-light design is shatterproof and flexible, making it a natural choice for transporting outdoors, the company says. 


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Grapico's 'new retro' redesign

Grapico's 'new retro' redesign

May 18, 2011
Birmingham, Ala.-based Buffalo Rock Bottling’s Grapico and Diet Grapico have been updated with a new look and rolled out to store shelves and coolers across the Southeast.
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Stella Artois

Innovations from Coca-Cola, Stella Artois and Clif Family Winery

May 16, 2011
Rollout of the PlantBottle, Stella Artois goes metal and flexible pouch released for wine al fresco.
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Innovations from Redhook, Revolution Tea and Evamor water

April 4, 2011
Back to roots Redhook Brewery, Woodinville, Wash., is celebrating its 30th birthday by unveiling a new look, including bottles, labels, bottle caps and packaging. The new look includes easy-to-spot labels and
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Diet soft drinks, tea and alcohol debut new looks

March 7, 2011
New packaging innovations from Diet Pepsi, Heineken, Bota Box and more.

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Packaging News: Alcohol, soft drink and tea companies release new designs

February 7, 2011
Don Julio tequila, Rainforest Cola and Starbucks debut new packaging innovations.
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Packaging News: Naked Juice, Seattle's Best and spirits innovations

January 7, 2011
New packaging designs from Naked Juice, Seattle’s Best Coffee and several spirits companies.
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