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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Lightweight and sustainable focuses for Two Oceans

February 15, 2012
South African wine brand Two Oceans has been repackaged in lightweight 350-gram bottles that are fully recyclable and decorated with biodegradable labels, inks and adhesives.
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Purity places emphasis on name

February 15, 2012
Purity Organic Juices unveiled the new rebranded design of Purity Organic packaging last month at the Winter Fancy Food Show in San Francisco.
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Kona goes to cans

February 15, 2012
Kona Brewing Co., Kailua-Kona, Hawaii, announced plans to offer its Longboard Island Lager in 12-ounce cans by mid-March.
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El Jimador's soccer spirit

February 15, 2012
This month, Brown-Forman brand El Jimador tequila launched a series of commemorative soccer bottles.
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Happy Hour cocktail shaker from Conelly

February 15, 2012
Conelly Cocktails rolled out its new Happy Hour Cocktail Set that contains an aluminum shaker and three cocktails.
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Carriers and cases

January 16, 2012
After several distributors expressed frustration with its packaging, the marketers of O’Hara’s Irish Stout and Irish Red redesigned the brand’s four-pack carriers and created new case cartons.
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On-the-go bottles

January 16, 2012
Slim-Fast, a business unit of Unilever, introduced on-the-go bottles for its shakes.
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Stand-out color

January 16, 2012
Niche Import Co. launched its Affentaler Dry Riesling in a vibrant blue glass bottle, topped with a blue closure. The glass features the brand’s signature monkey embossed into the front, “hugging” the bottle.
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Tattooed liqueur

January 16, 2012
Tuaca Liqueur launched a limited-edition package featuring a thermochromatic ink printed on the bottle to show when the bottle is chilled and ready to be served.
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Brand differentiation

January 16, 2012
Crown Imports announced new secondary packaging designs for its top two brands, Corona Extra and Corona Light, which are set to hit shelves this spring.
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