Celsius’ colorful redesign

Celsius Holdings Inc. redesigned the packaging for its ready-to-drink supplement beverages. The new cans feature brighter colors and reinforce the credibility of the celsius science behind the beverages, highlighting the products’ benefits of burning calories and providing energy, the company says. The updated packaging was designed to appeal to Celsius’ target audience and reach a wider demographic as well, it adds.

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The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.

This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.