Made with real sugar, 7UP launched its 7UP Retro with nostalgic packaging designed by “The Celebrity Apprentice” finalists Marlee Matlin and John Rich. The packaging designs celebrate the Dr Pepper Snapple Group brand’s heritage from the colorful decades of the 1970s and 1980s, and are available nationwide for a limited time only, the company says. The show’s finalists were given authentic 7UP logos from the 1970s and the 1980s to develop brand packaging and in-store marketing campaigns. The brand also has released limited edition six-packs of 7UP Retro in green glass bottles at select retail locations.
The Jack Daniel Distillery made minor refinements to the familiar Jack Daniel’s Old No. 7 bottle to accentuate the bottle’s square shoulders and also to simplify the front and side labels.
Inspired by the mystery of the ancient Mayan “Long Count” round calendar, Stevens Point Brewery’s brewmasters have developed Point 2012 Black Ale, a dark, robust brew. Point 2012 Black Ale is available in six-packs and 12-packs of 12-ounce longneck bottles, kegs, and will now be available in 12-ounce cans.
From Préventiv Waters to EVR, brand alters its positioning
June 20, 2011
For the past two decades, researchers have been extensively studying resveratrol, a naturally occurring compound commonly found in the skin of red wine grapes that is said to have anti-aging, cardiovascular and anti-cancer benefits. Looking to hone in on those benefits, Jonathan Straub, a sales executive, put together a team of experts to help him launch a functional beverage that contained the powerful antioxidant.
In its latest cross promotional agreement, Hint Water released limited-edition Watermelon Hint featuring “Kung Fu Panda 2.” Po, also known as Kung Fu Panda, the main character in the DreamWorks film, makes a cameo on the bottles, which will be distributed at fine grocery stores and retailers nationwide.
Clif Family Winery, St. Helena, Calif., introduced the Climber Pouch, a new wine package that is portable. The ultra-light design is shatterproof and flexible, making it a natural choice for transporting outdoors, the company says.
Birmingham, Ala.-based Buffalo Rock Bottling’s Grapico and Diet Grapico have been updated with a new look and rolled out to store shelves and coolers across the Southeast.
Back to roots Redhook Brewery, Woodinville, Wash., is celebrating its 30th birthday by unveiling a new look, including bottles, labels, bottle caps and packaging. The new look includes easy-to-spot labels and
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