In the grocery aisle, the competition can be fiercer than a finale of “Project Runway,” the fashion design reality TV competition. Products are lined up next to their competitors with little to no opportunity to express why they should be the consumer’s choice. In food, drug, convenience and mass merchandise channels, one of the best ways to grab the consumer’s attention is with packaging design.
In its first redesign in more than 20 years, Barq’s Root Beer, a brand of The Coca-Cola Co., unveiled a completely new look to pay homage to the brand’s Gulf Coast heritage and classically crisp, bold flavor.
Uncle Matt’s Organic announced the addition of a new 12-ounce line of premium organic juices in its most popular juice varieties: Pulp-free Orange, Calcium with Vitamin D Orange, Orchard–Style Apple, Grapefruit, and Homestyle Lemonade.
Hiball Energy teamed up with Ball Corp. to debut a line of reformulated sparkling energy waters and organic energy drinks in cold-activated, lightweight 16-ounce aluminum cans.
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