Younger appeal for Double Cola

Double-Cola introduced new graphics and packaging designed to connect with a growing market of youthful consumers who expect something unique and cola refreshing from a soft drink, the company says. Double-Cola is rolling out new packaging with the tagline “refreshingly smooth.” New Double-Cola and Diet Double-Cola cans and 12-packs launched in stores in mid-March, in time to celebrate the company’s 90th birthday.

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