Brown-Forman Corp.’s Casa Herradura brand refined the primary and secondary packaging for its Extra Añejo Selección Suprema tequila to reflect the craftsmanship, quality and authenticity of the product, the company says. Designed by Johnny Cardenas, design director for Brown-Forman, the new package features an earth-tone box with a bi-fold opening, bearing the brand’s iconic horseshoe on the bottom right panel. The center interior of the box props and cradles the bottle on a fitted pedestal. Once opened, the bi-fold panels display the story of the making of the tequila. Although the glass structure remains unchanged, the bottle’s subtle design refinements include a real copper finish metal die cast horseshoe, a copper neck band, a brand mark update, and an authenticating strip label signed by Master Distiller Maria Teresa Lara.
Casa Herradura makes a sophisticated upgrade
December 14, 2012