Eight O’Clock Coffee, part of the Tata Global Beverages family of brands, redesigned its packaging in order to celebrate its beginnings and look into the future, theEight O'Clock coffee company says. The new packaging showcases a modern, sleek design and features the color red. Four new ground coffee varieties, including African Plains, Caramel Macchiato, Dark Chocolate Cherry and Cinnamon Bun, also have launched in the new packaging.