Heineken USA introduced limited-edition Masquerade packaging for its Dos Equis Lager and Dos Equis Ambar brands as part of its Masquerade program for the fall season. Special labels designed by Hydro74 feature codes that can be entered online, giving consumers a chance to win a trip to the Dos Equis Masquerade event in Miami. In addition to the packaging, cross-promotional offers at retail were designed to increase sales of Dos Equis as well as Halloween-related items, the company says.
Dos Equis dons a mask for Halloween
October 16, 2013