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Skyy Vodka launched an exclusive American Beauty bottle with help from U.S. swimwear line L*Space Swim.

Red Bull USA released cans featuring camouflage graphics for its same-named energy drink varieties for sale in military channels and retailers immediately surrounding U.S. military bases.

In celebration of its new Antarctica: Empire of the Penguin attraction that opened Memorial Day weekend, SeaWorld theme park in Orlando, Fla., launched new penguin-themed refillable cups designed to interact with Coca-Cola Freestyle machines in the park.

Because fitting 5 liters of any type of beverage into a refrigerator isn’t always easy, Leahy-IFP introduced Space Saver juices, teas and lemonades.

Founders Brewing Co. will offer its summer seasonal All Day IPA for the first time ever in cans from Ball Corp.

Aviation American Gin, a brand of House Spirits Distillery, which is co-owned by NFL legend Joe Montana, introduced a new bottle design.

Tejava Premium Iced Tea, a brand of Crystal Geyser Water Co., now is available in a proprietary 18-ounce polyethylene terephthalate (PET) bottle.

Anheuser-Busch’s Budweiser brand released its limited-edition red, white and blue packaging.

This summer, Perrier Sparkling Natural Mineral Water, a brand of Nestlé Waters North America, will pay tribute to Andy Warhol with a series of limited-edition bottles inspired by the legendary pop artist.

Complex Beverage refined the profile and characteristics of its Lettuce Tea ready-to-drink brand by upgrading its design appeal.