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As part of its summer campaign “Share a Coke,” The Coca-Cola Co. personalized the experience by swapping out its logo on 20-ounce bottles for 250 of the nation’s most popular names among teens and millennials. Available on Coca-Cola, Diet Coke and Coke Zero products, the campaign invites consumers to find names of their family and friends or people they want to know better and share a Coke with them. “Coca-Cola has been bringing people together for 128 years to create moments of happiness,” said Stuart Kronauge, senior vice president of sparkling brands for Coca-Cola North America, in a statement. “Moments of happiness can define our lives. They can be grand or intimate, shared or personal, fleeting or even unassuming at times. We hope ‘Share a Coke’ creates occasions between people this summer where they can simply enjoy the moment.” The company also will feature group names like “Family” and “Friends” on 1.25- and 2-liter bottles, and 12-ounce cans will feature colloquial nicknames like “BFF,” “Star,” “Bestie,” “Legend,” “Grillmaster,” “Buddy” and “Wingman.”
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