New Packages

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Brown-Forman Corp.’s el Jimador brand, the official tequila sponsor of the U.S. National Soccer Team and the annual U.S. Tour of the Mexican National Team, donned team colors for its special-edition FIFA World Cup tournament bottles.

This summer, Riunite is dressing its Lambrusco wine bottle in patriotic American red, white and blue colors to raise awareness for the Tragedy Assistance Program for Survivors (TAPS), a nonprofit organization assisting families of fallen military service members.

Big Red Soda is getting in on the action of summer movie “Transformers: Age of Extinction” with six limited-edition cans.

To kick off the summer, Heineken USA released six special-edition bottles inspired by the popular global destinations New York, London, Berlin, Amsterdam, Rio and Shanghai.

United States Beverage LLC announced package redesigns for its Estrella Damm and Daura beer brands.

Icebox Water unveiled a new packaging design for its premium Canadian spring water.

In May, Red Hare Brewing Co. introduced its Red Hare craft beer in Novelis’ evercan packaging in key markets throughout the southeastern United States.

Rittenhouse Bottled-In-Bond Straight Rye Whisky is getting a label redesign with graphic elements from its original post-Prohibition packaging.

So that consumers don’t have to worry about which beer to purchase, Stevens Point Brewery released a new Point variety 12-pack that contains its four new India Pale Ales (IPAs): Point Spruce Tip IPA, Point Peach Mango IPA, Point White IPA and Point One Shot IPA.

Snoqualmie Winery introduced new packaging for its entire portfolio. Featuring a contemporary new look, Snoqualmie’s redesigned packaging also embodies the winery’s commitment to fostering a sustainable environment, the company explains.