New Packages

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2B Sparkling launched its monk-fruit-sweetened carbonated beverages in Rexam 12-ounce cans.

Anheuser-Busch (A-B) is encouraging consumers of legal drinking age to become amateur mixologists with its Bud Light Lime Mix-A-Rita 18-pack.

To celebrate the 50th anniversary of its Hearty Burgundy wine, Gallo Family Vineyards has produced a limited-edition bottle that pays homage to this varietal.

Hahn Family Wines is promoting the Santa Lucia Highlands (SLH) appellation with changes to the packages of its flagship Hahn estate wines, the company says.

Summit Brewing Co. announced it will release new packaging art on all varieties of its Summit beer.

This month, Founders Brewing Co. began shipping 15-pack cans of All Day IPA. These packs are replacing the former 12-pack cans but retail for the same price as the smaller packs, the company says.

Woodchuck Hard Cider is adding another package size for its flagship Amber cider. The brand recently added a 16-ounce can for Woodchuck Amber, following the success of its 12-ounce cans, which were released in 2012.

Coke Zero is suiting up to celebrate the success of the Seattle Seahawks. After the Seahawks won the Super Bowl, The Coca-Cola Co. released a limited-edition commemorative can.

In time for spring, Heineken USA introduced an 8.5-ounce slim can format. Twelve-packs of these new slim cans began rolling out at retail outlets across the country this month.

Woodford Reserve, a brand of Louisville, Ky.-based Brown-Forman Corp. and the “Official Bourbon of the Kentucky Derby,” is honoring this year’s Run for the Roses with the release of its limited-edition 2014 Kentucky Derby commemorative bottle.