New Packages

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Following strong sales earlier this year, MillerCoors decided to make its Miller Lite Original Lite can a permanent package for the brand, according to a brand representative.

In June, BV Coastal Estates introduced a new look that represents the increased quality of its wine as well as the brand’s heritage.

With the assistance of Sasquatch Agency, Double V Distillery released new labels for its Colonel Cobb Moonshine and Colonel Cobb Apple Pie varieties.

As part of its summer campaign “Share a Coke,” The Coca-Cola Co. personalized the experience by swapping out its logo on 20-ounce bottles for 250 of the nation’s most popular names among teens and millennials.

Aquarena Beverage released its Fuga Life energy drink in 12-ounce Sleek cans from Rexam.

To help cheer on the Pittsburgh Pirates this season, Pittsburgh Brewing Co. added its third and final Collector Series Beer Can: “Raise the Jolly Roger.”

Long Island Iced Tea and Tigre Creative Inc. collaborated to develop a new brand identity and design for the ready-to-drink iced tea brand.

Hiball Energy introduced four of its most popular sparkling energy waters and two of its organic energy drinks — including a new Ginger Ale flavor — in smaller-sized 8.4-ounce cans from Ball Corp.

Formula O2 launched a new line of oxygenated energy drinks in 16-ounce Rexam cans.

On June 1, Rogue Ales and Spirits celebrated the American armed forces with the release of its Rogue American Amber Ale in 16-ounce grenade cans.