This month, Founders Brewing Co. began shipping 15-pack cans of All Day IPA. These packs are replacing the former 12-pack cans but retail for the same price as the smaller packs, the company says. “We are able to offer 15-pack cans due to production efficiencies from packaging cost savings,” said Co-Founder Mike Stevens in a statement. “We’re excited to pass the savings on to our customers as a way of saying ‘thank you’ for their reception of All Day IPA.” Founders is calling this new All Day IPA 15-pack a “Brewer’s Dozen.” All Day IPA still will be available in the traditional six-pack bottles.
Founder's Brewing Co. expands to 15-packs of craft beer for same price as 12-packs
March 14, 2014