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Within the craft beer market, seasonal brews and IPAs have shared the limelight. But lately, consumers and analysts are seeing another beer style take the spotlight: session IPAs.
Ten years ago, Founders Brewing Co. moved to Grand Rapids, Mich. Since then, the now 20-year-old company has overtaken a full city block with its Grandville brewery and taproom. Outgrowing its space and with no room to expand at the location, last year Founders decided to expand beyond its main brewery to its own satellite facility on Hynes Street.
This month, Founders Brewing Co. began shipping 15-pack cans of All Day IPA. These packs are replacing the former 12-pack cans but retail for the same price as the smaller packs, the company says.
In August, Founders Brewing Co. will launch Inspired Artist Black IPA, which is made with malted midnight wheat and a variety of hops with tropical characteristics.
