New Packages

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Kona Brewing Co. brought its rebranded Wailua Ale, formerly known as Wailua Wheat, back to shelves this summer in slimmer, more sustainable packaging. The new 12-ounce bottle has a slimmer overall shape, which makes shipping more efficient and less taxing on the planet, the company says.

In conjunction with the launch of its new Burst, Crush and Zest varieties, Freedrinks Ltd.’s Zeo brand of carbonated soft drinks teamed up with global branding and design agency Blue Marlin to create new packaging for the products.

Heaven Hill Distilleries Inc.’s O’Mara’s Irish Country Cream introduced a redesigned package that includes an enhanced bottle style and label design.

Coors Brewing Co.’s Coors Banquet brand released new bottles and cans to highlight the label’s post-Prohibition-era roots.

Skyy Vodka launched an exclusive American Beauty bottle with help from U.S. swimwear line L*Space Swim.

Red Bull USA released cans featuring camouflage graphics for its same-named energy drink varieties for sale in military channels and retailers immediately surrounding U.S. military bases.

In celebration of its new Antarctica: Empire of the Penguin attraction that opened Memorial Day weekend, SeaWorld theme park in Orlando, Fla., launched new penguin-themed refillable cups designed to interact with Coca-Cola Freestyle machines in the park.

Because fitting 5 liters of any type of beverage into a refrigerator isn’t always easy, Leahy-IFP introduced Space Saver juices, teas and lemonades.

Founders Brewing Co. will offer its summer seasonal All Day IPA for the first time ever in cans from Ball Corp.

Aviation American Gin, a brand of House Spirits Distillery, which is co-owned by NFL legend Joe Montana, introduced a new bottle design.