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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Jose Cuervo marks 220th anniversary with limited-edition bottles

Day of the Dead design highlights brand’s Mexican roots
March 16, 2015

In celebration of its 220th anniversary, Proximo Spirits’ Jose Cuervo imported tequila brand launched commemorative Jose Cuervo Especial Gold and Silver bottles.


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360 Vodka launched limited-edition Kansas City Royals bottle

Team sponsor to serve cocktails at Kauffman Stadium
March 12, 2015

360 Vodka, a brand of Weston, Mo.-based Earth Friendly Distilling Co., released a limited-edition, commemorative Kansas City Royals bottle just in time for the 2015 baseball season.


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Finch's Beer Co. releases three more craft beers in cans

Wet Hot American Wheat to follow this summer
February 16, 2015

Finch’s Beer Co. chose a 16-ounce can from Rexam to package more of its craft beers.


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Korbel releases limited-edition Valentine's Day bottle

Sleeve label adorned with lip prints
February 16, 2015

Korbel Champagne Cellars released a limited-edition Korbel Brut Rose bottle to celebrate romance in a stylish way. Its new Champagne “Romance” sleeved bottle combines cool and hot colors with eye-catching style, the company says.


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White Coffee Corp. releases single-serve organic coffees in a compostable BioCup

Coffee brand plays into single-cup coffee trend
February 16, 2015

White Coffee Corp. released its single-serve organic coffees in a compostable BioCup. “Our goal is to be the leader in the coffee industry in minimizing its environmental footprint,” said Jonathan White, executive vice president of White Coffee Corp., in a statement.


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Deschutes Brewery releases Pinedrops IPA in bottles

Craft beer reflects nature in Oregon
February 16, 2015

This spring, Deschutes Brewery plans to launch a new brew that reflects the aromas and silence of the area just up the road from the brewery in Bend, Ore.


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Bernard Griffin Winery redesigns label

New labels feature more prominent Griffin logo, family name
February 16, 2015

Bernard Griffin Winery owners Deborah and Rob Griffin collaborated with their daughters to develop a new look for their brand.


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Fiji Water redesigns bottle label

New back labels highlight different aspects of the water
February 16, 2015

For the first time in 10 years, Fiji Water is changing the look of its iconic bottle by redesigning its label.


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Heineken USA invests in slim-can packaging

Heineken now available in 12- and 24-packs of 8.5-ounce slim-cans
February 16, 2015

Heineken USA announces it is doubling its investment in the slim-can segment in 2015. Marketing support, including out-of-home advertising, traffic-stopping in-store point-of-sale, and a new slim-can 24-pack will emphasize the can’s “Cold to the last drop. Perfect for any occasion,” consumer benefit to drive traffic and retail sales, the company says.


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New MyCause Water bottles promote brand mission

Clouds, rainbows represent purity and promise to change the world
January 16, 2015

Panacea Beverage Co. redesigned its MyCause Water bottles for more visibility and clearer messaging, the company says.


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