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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Sparkling Ice launches limited-edition Kevin Durant bottle

Orange Mango package features basketball image, Durant's signature
April 15, 2015

Sparkling Ice, a brand of Talking Rain Beverage Co., created a limited-edition bottle to highlight its new partnership with brand ambassador and partner Kevin Durant of the Oklahoma City Thunder.


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360 Vodka releases Royals bottle

Seasonal package roots for Kansas City baseball team
April 15, 2015

360 Vodka, a brand of Earth Friendly Distilling Co., released a limited-edition, commemorative Kansas City Royals bottle just in time for the 2015 baseball season.


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Honest Tea updates label to reinforce attributes

RTD tea brand converts Honest Ade line to herbal teas
April 15, 2015

Honest Tea updated its line of 16.9-ounce real-brewed iced teas with new varieties, new label graphics and a new bottle.


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Heineken brings back Beers of Mexico Fiesta pack

Mexican beer, imported beer, Dos Equis, variety pack
April 15, 2015

Heineken USA is bringing back its Beers of Mexico Fiesta Pack with a limited-edition offering of Dos Equis Azul, a signature lager featuring golden wheat and blue agave nectar, along with Dos Equis Lager, Tecate and Sol Mexican beers.


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Jones Soda releases limited-edition bottles

Soft drink packaging celebrates spring and Easter seasons
March 20, 2015

Jones Soda Co., Seattle, announced its spring- and Easter-themed bottles, featuring the return of retired flavors: Pineapple Cream and Grape.


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Tin Man Brewing launches four craft beers in cans

Craft brewer touts aluminum can's packaging benefits
March 16, 2015

Tin Man Brewing Co. released four of its core craft beers in 16-ounce cans from Rexam Beverage Can America.


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Toast Vodka focuses on high-end packaging

Bottle's shape, label and cork offer premium appeal
March 16, 2015

Entrepreneur Dieuveny Louis worked with Saxco International to package his new ultra-premium vodka, Toast Vodka.


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Bruce Lee Tea launches in glass bottles

Berlin Packaging helps design new bottle, silver lug caps
March 16, 2015

Following Bruce Tea’s availability in cans, Splash Beverage Group and Bruce Lee’s daughter, Shannon, worked to release the ready-to-drink teas in glass bottles.


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New Sailor Jerry bottle represents two packaging firsts

Bottle features Ardagh Group's first NNPB cork-mouth finish, neck embossing
March 16, 2015

Ardagh Group unveiled two packaging firsts on the new bottle of William Grant & Sons’ Sailor Jerry premium spiced rum.


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Goodbelly redesigns probiotic drinks line

Updated packaging invites social media interactions
March 16, 2015

GoodBelly probiotic drinks brand unveiled new packaging for its complete line of products: PlusShot (formerly GoodBelly+), SuperShot (formerly BigShot 50), By The Glass Multi-Serving Cartons (quart-sized containers) and the existing StraightShot.


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