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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Grassini Family Vineyards wine

Grassini Family Vineyards updates wine labels to stand out on shelf

December 16, 2013

Grassini Family Vineyards partnered with Duffy & Partners to give its wine lines a new look. The wine label wanted to create unique, eye-catching packaging to stand out in a sea of wine options while also paying tribute to the brand’s ancestry and positioning the label for growth, the company says.


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Take the Black Stout Ommegang

Brewery Ommegang releases second Game of Thrones beer

December 16, 2013

Brewery Ommegang, a brand of Duvel Moortgat, released its second beer in a collection inspired by HBO’s “Game of Thrones” series. Take the Black Stout honors the show’s Men of the Night’s Watch, who protect the Seven Kingdoms from White Walkers and Wildlings who live beyond the Wall.


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Bigelow tea

Bigelow Tea redesigns boxes to be communication tools

December 16, 2013

The Bigelow Tea Co. redesigned its packaging to better share information with consumers. While redesigning the boxes for a more unified look, the company also examined how it could make the boxes work harder as communication tools.


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Johnnie Walker

Johnnie Walker updates Red Label to match portfolio

December 16, 2013

Johnnie Walker, a Scotch whisky label imported by Diageo North America, redesigned its Johnnie Walker Red Label bottle to match the other whiskey blends in the portfolio.


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Disaronno Moschino

Disaronno collaborates for fashion-inspired bottle

December 16, 2013

Bacardi USA import Disaronno partnered with Italian fashion house Moschino to design a limited-edition bottle that hit shelves in time for the holidays.


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Roaring Lion Zero flavor

Roaring Lion releases Zero variety in cans

December 16, 2013

Roaring Lion expanded its line of energy drinks with the launch of its Zero flavor in a 12-ounce slim can.


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Xing tea cans

Xingtea releases smaller cans

December 16, 2013

All-natural green tea brand Xingtea released its 14 flavors in smaller, 12-ounce cans from Ball Corp.


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Smirnoff No. 21 holiday bottle

Smirnoff releases holiday vodka

Smirnoff No. 21 Vodka Celebration Edition bottle showcases holiday cheer
November 21, 2013

Norwalk, Conn.-based Diageo introduced the Smirnoff No. 21 Vodka Celebration Edition bottle for the holidays.


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Fuel photo

Nutrié launches Fuel protein shake in Sleek cans

November 15, 2013

Nutrié launched its Fuel premium protein shake in 12-ounce Rexam Sleek cans.


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Union Wine Co.

Union Wine Co. unveils Oregon-themed packaging

November 15, 2013

Union Wine Co. unveiled new packaging for its line of wines to appeal to a younger audience, it says.


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