Red Jacket Orchards changed the name of its New York-style lemonade from Joe’s Summer Blend to Joe’s NY Style Lemonade. Supporting the new name, the packaging showcases the brand name inside a bright apple graphic and features a leaf attached to the apple’s stem for the branding as well. Although the product’s name and packaging have changed, the company notes that the product inside remains the same.
Red Jacket Orchards renames lemonade Joe’s NY Style Lemonade
New packaging promotes Big Apple theming
September 15, 2014