New Packages

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Coke Zero is suiting up to celebrate the success of the Seattle Seahawks. After the Seahawks won the Super Bowl, The Coca-Cola Co. released a limited-edition commemorative can.

In time for spring, Heineken USA introduced an 8.5-ounce slim can format. Twelve-packs of these new slim cans began rolling out at retail outlets across the country this month.

Woodford Reserve, a brand of Louisville, Ky.-based Brown-Forman Corp. and the “Official Bourbon of the Kentucky Derby,” is honoring this year’s Run for the Roses with the release of its limited-edition 2014 Kentucky Derby commemorative bottle.

Ten years after New Hampshire’s Old Man of the Mountain collapsed, the New Hampshire Liquor Com-mission released a limited-edition commemorative liquor bottle featuring the geographic landmark.

Dogfish Head Craft Brewery is releasing its Namaste Belgian-style white beer in a new size.

For the launch of its Homestead Double Barrel Bourbon and entry into the bourbon category, Homestead American Whiskey partnered with Saxco International LLC to create packaging for the new product.

Redco Foods Inc.’s Red Rose brand partnered with the International Fund for Animal Welfare (IFAW) to preserve the environmental habitats in Kenya, Malawi, Sri Lanka and India, where Red Rose has sourced its tea ingredients for generations.

Tequila el Jimador redesigned its bottle to give it a premium look that matches the quality of the product inside, the company says.

Following the soft launch of its NuAquos protein drink line, New Whey Nutrition redesigned the products’ labels in response to consumer insight.

Extending its support of breast cancer research, MyCause Water launched a year-round packaging and charity initiative, “What is the Pink Cap?”