Celestial Seasonings unveils new brand look
Redesigned packaging highlights new logo
Hain Celestial Group Inc., unveiled its new brand look and feel, including redesigned packaging highlighting the brand’s heritage with a new, contemporary logo. The refreshed packaging blends many of the elements for which the brand is known, which include commissioned tea box art that features characters like Sleepytime Bear with a contemporary design, the company says. “We’re excited to introduce our refreshed packaging to consumers since we think the new boxes are an even better reflection of the Celestial Seasonings goodness inside,” said Tom Arcuri, vice president of sales and marketing at Celestial Seasonings Inc., in a statement. “We kept the elements that our consumers loved from our previous boxes and built upon them to appeal to an even wider audience.” The first in the line of teas available in refreshed packaging now are on store shelves, with the full new shelf set expected to be in place by the fall.