Boulder, Colo.-based Celestial Seasonings, a brand of The Hain Celestial Group Inc., is inviting tea lovers to celebrate the magic of the season with a free Candy Cane Lane Holiday Tea sample program on Facebook.

Hain Celestial Group Inc., unveiled its new brand look and feel, including redesigned packaging highlighting the brand’s heritage with a new, contemporary logo.

Celestial Seasonings, a brand of The Hain Celestial Group Inc., announced the launch of several new lines of coffeehouse-style beverages featuring tea plus on-trend flavors like Dirty Chai and Matcha Green. 

Celestial Seasonings Inc., a brand of The Hain Celestial Group Inc., Boulder Colo., announced that nine of its teas, including Sleepytime Herbal Tea,– have received Non-GMO Project Verification. This announcement is the first step in an ongoing process through which the brand intends to achieve Non-GMO Project Verification for all of its bagged specialty teas, the company says.

Social media platforms like Facebook and Twitter have made it clear that millennials and generation Z have a unique openness to the world around them.

Lake Success, N.Y.-based The Hain Celestial Group Inc.’s Celestial Seasonings brand is helping 25,000 fans spread holiday cheer with its holiday teas. Through the Celestial Seasonings Facebook page, fans can surprise a friend or loved one anywhere in the country with a special delivery of Celestial Seasonings holiday teas as part of the brand’s “From Me To You” promotion.

Following Seattle-based Starbucks Coffee Co.’s acquisition of Atlanta-based Teavana Holdings Inc. at the end of 2012, the tea industry is waiting for the hot tea segment to boom, according to experts.

Like companies across all categories within the beverage industry, players in the tea category are fighting for consumers’ attention.

Since its founding in 1969 by a group of entrepreneurs, Celestial Seasonings has remained situated against a backdrop of the Rocky Mountains in Boulder, Colo.

The Hain Celestial Group Inc. added Celestial Seasonings Sleepytime Snooz Natural Sleep Aid herbal supplements to its natural shots portfolio.