Boulder, Colo.-based Celestial Seasonings, a brand of The Hain Celestial Group Inc., is inviting tea lovers to celebrate the magic of the season with a free Candy Cane Lane Holiday Tea sample program on Facebook.
The brand recently returned to its iconic, artful packaging in the United States and has introduced six new flavors supported by an integrated marketing campaign titled The Magic of Tea, the company says. Celestial Seasonings’ new program, Share the Magic, extends the campaign into the holidays by celebrating the Celestial Seasonings tea drinking experience with a fun, festive offer that encourages sharing, it adds.
"At Celestial Seasonings, we have always been excited about sharing the magic of the season with our great-tasting holiday teas, and this year, we are adding even more excitement by sharing a total of 25,000 free samples of Candy Cane Lane Holiday Tea with Facebook followers over 14 days in December," said Tim Collins, vice president of marketing at Celestial Seasonings, in a statement. "The holiday season is a time of sharing and togetherness — a time to hit the pause button and connect with loved ones — so we created a holiday program that focuses on sharing wonderful feelings and a delicious, comforting cup of holiday tea."
To enter, Celestial Seasonings is asking Facebook followers to share how tea adds magic to their day and, in return, Celestial Seasonings will send a free sample of Candy Cane Lane. Consumers also will receive a coupon that can be redeemed on any package of Celestial Seasonings teas, the company says. Entries are being accepted through Dec. 15, on Celestial Seasonings Facebook page. Participants may only enter once.
Candy Cane Lane Holiday Tea is a holiday blend of naturally decaffeinated green tea with seasonal flavors including cool peppermint, creamy vanilla, roasted carob and a dash of cinnamon, it says. Celestial Seasonings also has seven other holiday tea flavors: Cranberry Vanilla Wonderland, Sugar Cookie Sleigh Ride, Caramel Apple Dream, Sugar Plum Spice, Gingerbread Spice, Sweet Harvest Pumpkin and Nutcracker Sweet. All of its teas are available in stores and online, it adds.