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Beverage News

Beverage-makers brew up holiday cheer

Holiday beverages offer a taste of the season

By Chloe Alverson, Associate Editor
poppi_Cranberry_Fizz_1170.jpg

Image courtesy of poppi

November 29, 2024

With the upcoming holidays, many are preparing to partake in traditions. Whether those traditions involve cozying up at home or traveling, the holidays are often a time of celebration with loved ones. Many associate the holidays with certain foods or beverages, such as gingerbread cookies or eggnog.

Ahead of the season, beverage-makers have launched limited-time or new products. Gear up for the holiday season with the following beverage offerings:

Celestial Seasonings Tea: Celestial Seasonings launched two brand-new tea innovations that are perfect for winter: Lemon Honey Drop and Sleepytime Biotin Beauty Rest. The Lemon Honey Drop is caffeine-free, combining lemon and honey with 10% of the daily value of vitamin C. It blends the subtle flavors of honey with sweet and tangy notes “reminiscent of candied lemon,” the company shares. Sleepytime Biotin Beauty Rest is the latest innovation in the long-standing Sleepytime portfolio. The tea is caffeine-free and features the Sleepytime blend with added biotin.  

Dogfish Head Brewery: Dogfish Head unveiled a new, limited-edition “24 Days of Dogfish Head” package. The 24-day countdown calendar contains a curated selection of flavorful brews, ready-to-drink (RTD) cocktails and brewery merchandise, the company says. Each package contains 10 Dogfish Head beers, eight pieces of off-centered merchandise and six spirits-based, RTD canned cocktails. Beverages in the package include the 60 Minute IPA, Strawberry Honeyberry Vodka Lemonade, as well as a Dogfish Head can coolers and a Dogfish Head beer soap.

Firestone Walker Brewing Co.: The California-based Firestone Walker Brewing Co. is offering its annual 2025 Brewmaster’s Collective. In its fifth iteration, the Collective features four seasonal collections, including 21 small-batch barrel-aged beers and four hyper-limited beers. In addition to each quarterly collection, the Collective features “a thoughtful and engaging experience for beer lovers to enjoy all year long,” the company says. The Collection includes exclusive craft releases, behind-the-scenes experiences, sustainability in gifting, brewery discounts and event specials.

poppi: The festive fan-favorite flavor of prebiotic soda has returned for a limited time. poppi Cranberry Fizz features a slightly sweet cranberry flavor with prebiotics. It’s infused with apple cider vinegar and contains less than 5 grams of sugar, at just 25 calories.

Portland Cider Co.: The Oregon-based Portland Cider Co. released two winter holiday products: Cranberry Mule and Santa’s Sauce. Returning for a second year, Cranberry Mule offers ripe cranberry flavors over subtle apple notes, with bright, juicy lime and ginger, the company says. It can be enjoyed alongside wintertime foods or as a cocktail stand-in. Described as a festively-spiced cider, Santa’s Sauce is made with Northwest apples and is infused with cinnamon, cardamom and cayenne pepper.

Prost Brewing Co.: The Denver, Colo.-based brewery dedicated to German craft beer, Prost Brewing Co., created a Winter Lager just in time for the season. The seasonal, golden bock-style lager is malty and toasty, with a clean, crisp finish, the company says. The brew is accentuated by aromatics reminiscent of winter spices, toasted chestnuts and toasted walnuts, it adds. The brewery says Winter Lager boasts “a more assertive flavor profile” compared with its typical portfolio, but it is approachable and balanced.

ZOA Energy: Co-founded by Dwayne “The Rock” Johnson, ZOA Energy dropped a limited-edition energy drink inspired by the co-founder’s festive alter ego, Dwanta. “Dwanta’s Holiday Punch” is packed with a blend of cranberry and citrus. The punch contains essential vitamins, hydration and caffeine from green coffee and green tea, the company notes.

KEYWORDS: Celestial Seasonings craft beer holiday beverages prebiotics tea

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Chloe alverson

Chloe Alverson is Beverage Industry’s associate editor, writing and editing for the magazine about all sorts of beverages and companies. She earned a Bachelor of Arts in Journalism from Michigan State University and resides in Metro Detroit.

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