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Home » Topics » Beverage Industry Packaging » New Packages

New Packages
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Kenwood Vineyards Artist Series releases Keith Wicks label

Special-edition label represents wine's growing region
December 16, 2014

In celebration of its 36th anniversary, the Kenwood Vineyards Artist Series released its 2010 vintage Cabernet Sauvignon featuring a limited-edition label created by artist Keith Wicks.


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Fred Water sells empty bottles to promote water consumption

Bottled water brand urges consumers to refill with free water sources
December 16, 2014

As part of its mission to rid the world of sugar over-consumption and reduce the global amount of adult-onset diabetes and childhood obesity, Fred Water started selling its pocket-friendly water flasks empty.


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Salada Tea partners with American Cancer Society for new packaging

Special-edition boxes urge consumers to support the cause
December 16, 2014

Salada Tea has partnered with the American Cancer Society to help the fight against cancer. As part of the partnership, Salada Tea donated $25,000 to the organization and is promoting awareness of its cancer research, education and prevention mission with special-edition packaging and inserts in all Salada Tea products.


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Mike's Hard Lemonade adds 'Crafted to Remove Gluten' seal

New TTB designation highlights FMB's proprietary filtration process
December 16, 2014

In an effort to meet the needs of consumers wanting gluten-free alcohol beverages, Mike’s Hard Lemonade Co. worked with the Alcohol and Tobacco Tax and Trade Bureau (TTB) to create and secure an exclusive “Crafted to Remove Gluten” seal for its flavored malt beverages.


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Lord Calvert revives original bottle for 50th anniversary

Old-style package features updated label
November 17, 2014

In honor of the 50th anniversary of Luxco’s Lord Calvert brand, the company returned the Canadian whisky to its original embossed bottle but with a refreshed label, it says.


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New Honest Tea labels tout environmental commitment

Honest Tea now a member of 1% for the Planet
November 17, 2014

Honest Tea, an independent operating unit of The Coca-Cola Co., refreshed its glass-bottled line of teas to deepen the brand’s mission and broaden its impact, the company says.


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Heineken adds Dos Equis Invierno to variety pack

Beers of Mexico variety pack available through Dec. 31
November 17, 2014

Heineken USA brought back its popular Beers of Mexico variety pack with a new, limited-edition variety: Dos Equis Invierno.


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Agua Enerviva introduces new bottle structure, labels

Redesign coincides with brand's launch in Northeast, key national accounts
November 17, 2014

Approximately one year after its launch, Agua Enerviva introduced a new bottle structure and labels for its line of functional enhanced waters.


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New Absolut bottle celebrates past collaborations with Andy Warhol

Limited-edition bottle to benefit The Andy Warhol Foundation
November 17, 2014

Pernod Ricard USA introduced the Limited Edition Andy Warhol Absolut bottle, which celebrates the brand’s past collaboration with the artist.


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Black Bottle Scotch brings back black bottle

Brand resurrects pre-World War I design with updated twist
October 16, 2014

Black Bottle Scotch whisky is going back to its roots with a new black bottle.


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