This month, Chappellet released its 2012 Pritchard Hill Cabernet Sauvignon. With the release of this limited-production, collectible, Napa Valley Cabernet Sauvignon, Chappellet unveiled new packaging to reflect the quality of this highly acclaimed wine and the Chappellet family’s three generations of history on Pritchard Hill, the company says. Designed by Daryl Jones, founding partner and creative director of JonesBecker, the new packaging takes its aesthetic inspiration from the distinctive high-mountain, rocky landscape of Pritchard Hill. In keeping with the Chappellet family’s commitment to environmental stewardship, the packaging features a wood box made from sustainable beetle kill pine, it explains. The silver striations of the beetle kill pine also are a subtle reference to the rugged terrain of Pritchard Hill, it adds. Inside the box, each bottle is wrapped in tissue printed with the original cartographer’s survey notes of Pritchard Hill from the 1800s. The new packaging also includes a booklet detailing the history of Pritchard Hill and Chappellet, with an array of black and white photography. “Our goal was to create a package that captures the essence of our family-run winery in a way that is both contemporary and timeless,” winery Chairman Cyril Chappellet said in a statement. “Starting with my parents, Donn and Molly, three generations of our family have made their home here on Pritchard Hill. As we approach our 50th anniversary as a winery, finding the balance between honoring tradition and embracing modernity has helped to define Chappellet. This new packaging is an extension of this ideal.”