JUSTIN Vineyards releases 30th anniversary Cabernet Sauvignon
Anniversary release supported by integrated marketing campaign
JUSTIN Vineyards & Winery, Paso Robles, Calif., commemorates the 30th anniversary of JUSTIN Cabernet Sauvignon with the nationwide release of its new 2017 vintage. The vintage wine showcases the distinct character of Paso Robles and is sealed with a "30th year" anniversary capsule in celebration of the release, the company says.
"This is a momentous year as we proudly celebrate 30 years of our signature JUSTIN Cabernet Sauvignon, which was one of the first Bordeaux-region varieties grown and produced by JUSTIN in California and helped lay its historic roots in Paso Robles," said Clarence Chia, senior vice president of marketing and direct-to-consumer for JUSTIN Vineyards & Winery, in a statement. "Over the years, JUSTIN's Cabernet Sauvignon has skyrocketed to the top of the charts as the nation's No. 1 luxury ($20+) Cabernet Sauvignon and an award-winning wine that is recognized for its exceptional value and quality."
The 30th Anniversary of JUSTIN Cabernet Sauvignon will be supported by an integrated marketing campaign including new in-store point-of-sale (POS), digital advertising, social media, and print ads in top wine, food, and lifestyle publications throughout the year.
The 2017 JUSTIN Cabernet Sauvignon has a suggested retail price of $28 and is available at specialty wine retailers, grocery stores, restaurants, hotels and online at www.justinwine.com.