Bacardi celebrates 153rd anniversary
Package updates tell brand story
In celebration of its 153rd anniversary, Bacardi announced the first packaging update to its rum line in more than a decade. Each new bottle of light and dark rums from the portfolio features its own unique printer’s ornament, a brief story about the Bacardi family, and a simple taste description and serving suggestion on the back. In addition, all paper labels are made from recycled cane fiber, a by-product of the rum-making process, the company says. Designed in consultation with some of the world’s leading bartenders, the new bottle has been created to ensure it is well balanced in order to produce the perfect pour, it says. It is taller, slimmer and more cylindrical, with broad shoulders reminiscent of the more classic style of bottles, it adds.