In celebration of its 100th birthday, the Southern soda brand Grapico announced the launch of a new campaign, vintage-inspired packaging and a real-sugar version, which will be available in glass bottles. The new packaging and real-sugar product hit store shelves in Alabama, western Georgia and the Florida Panhandle in April. The work of Alabama-based o2ideas, the new branding touts the grape soda as “A Southern Thing” and embraces the quirks and eccentricities that make the region, and Grapico, unique, the company says.
Grapico celebrates centennial anniversary
Real-sugar version of soft drink debuts in bottles
June 15, 2016