Honest Tea updates label to reinforce attributes
RTD tea brand converts Honest Ade line to herbal teas
Honest Tea updated its line of 16.9-ounce real-brewed iced teas with new varieties, new label graphics and a new bottle. The organic bottled tea brand is unifying its 16.9-ounce line of beverages by converting its Honest Ade juice-based drinks into new herbal tea varieties. Labels for the new products also were redesigned to stand out on store shelves and help consumers discern among the different varieties through color banding and bright ingredient imagery, the company says. In addition, the new labels were designed to reinforce the brand’s “Just a Tad Sweet” and organic attributes while continuing to feature the brand’s iconic “T” frame, it adds. The ready-to-drink teas are packaged in proprietary embossed plastic bottles that are taller and more slender than previous bottles, it notes.