Johnnie Walker, a Scotch whisky label imported by Diageo North America, redesigned its Johnnie Walker Red Label bottle to match the other whiskey blends in the portfolio. The new bottle retains the brand’s signature slanted label and square structure, which was first introduced by Alexander Walker in the 19th century, but is taller and wider with sharper edges for a strong, masculine finish, the company says. The brand’s “Striding Man” logo is both embossed on the neck of the bottle and integrated on the front face, reminding consumers of the brand’s “Keep Walking” mantra. The bottom of the bottle showcases a string of medals along with a signature, which serves as an endorsement to the brand and the legend of John Walker, the company says.
Johnnie Walker updates Red Label to match portfolio
December 16, 2013