#RefreshinglyHonest Project features donation to VisionSpring
July 11, 2017
Bethesda, Md.-based Honest Tea Inc., a division of The Coca-Cola Co., is encouraging Americans to take their first step to living a little more honestly by sharing their hashtag #RefreshinglyHonest moments on social media or at pop-up locations across the country.
Foodservice chain to offer Super Fruit Punch variety
October 10, 2016
Subway restaurants now offer Honest Kids juice drinks nationwide as part of its Subway Fresh Fit for Kids Meal menu. The USDA-certified organic juice drinks are available in the Super Fruit Punch variety packaged in 6-ounce juice boxes.
Packaging allows brands to communicate with consumers before they even drink a product. When considering the increasing number of SKUs on retail shelves, having an appealing package is a crucial element to consider for new products as well as existing products’ package redesigns.
When Seth Goldman co-founded Honest Tea in 1998, he set out to not just develop not-too-sweet, organic beverages, but also a company that exemplifies honesty and integrity throughout its supply chain, product development, packaging and much more.
The pop song “Sugar, Sugar” by The Archies contains the catchy line “Honey, honey, ah, sugar, sugar, you are my candy, girl, and you got me wanting you.” Although they weren’t singing about beverages, “honey, honey” is being used as a “sugar, sugar” substitute by beverage-makers and health-conscious consumers in hot and iced teas, water, and more.
Coca-Cola subsidiary also revamps Honest Fizz line
February 24, 2015
Honest Tea, a wholly owned subsidiary of Atlanta-based The Coca-Cola Co., is expanding its zero-calorie beverage offerings this year with three new varieties: two unsweetened, caffeine-free herbal iced teas and a zero-calorie organic soda. All will be for sale in natural food stores and the natural food aisles of mainstream grocers starting in March. In addition to the new product launches, the company is following through on its commitment to convert all varieties of its Honest Fizz line to organic certification, a goal set since the zero-calorie sodas were first introduced in early 2013.
Beverage Industry’s October issue spotlights leaders throughout the beverage market and how they are steering their company’s throughout the pandemic. Also in this issue is an update on the bottled water market and it continues to post strong volume gains, how natural and organic retailers are combating broader competition, the ingredient solutions available for next-generation performance beverages, and much more!