Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsCarbonated Soft DrinksTea and Coffee

Honest Tea to launch three organic, zero-calorie beverages

Coca-Cola subsidiary also revamps Honest Fizz line

February 24, 2015

New Honest Tea Cinnamon Sunrise Herbal Tea and Ginger Oasis Herbal TeaHonest Tea, a wholly owned subsidiary of Atlanta-based The Coca-Cola Co., is expanding its zero-calorie beverage offerings this year with three new varieties: two unsweetened, caffeine-free herbal iced teas and a zero-calorie organic soda. All will be for sale in natural food stores and the natural food aisles of mainstream grocers starting in March. In addition to the new product launches, the company is following through on its commitment to convert all varieties of its Honest Fizz line to organic certification, a goal set since the zero-calorie sodas were first introduced in early 2013.

“We’ve been tinkering with unsweetened drinks long enough to know how challenging it can be to create a satisfying taste. These herbal teas feel more complete than any zero calorie drink we’ve ever created, and the Honest Fizz Golden Ginger Ale has already become an office favorite,” said co-founder and TeaEO Seth Goldman in a statement.

Cinnamon Sunrise Herbal Tea is a blend of organic Vietnamese cinnamon and Fair Trade Certified red rooibos from South Africa brewed together for an unsweetened zero-calorie drink. Ginger Oasis Herbal Tea features organic Indian ginger, green rooibos, and Egyptian lemon grass that are brewed together for a spicy and unsweetened zero-calorie tea. Both teas will be available in 16-ounce glass bottles for a suggested retail price of $1.49-1.79.

Honest Fizz organic Golden Ginger Ale combines organic ginger and other flavors and is sweetened with a combination of organic stevia and erythritol. The carbonated soft drink will be available in six-packs of 12-ounce cans for a suggested retail price of 4.99-5.99 and as single 12-ounce cans for $0.99-$1.25.

The innovation of Honest Tea’s new zero-calorie drinks contributes to the broader beverage industry’s goal of reducing the amount of calories in the American diet. Under Goldman’s leadership and involvement as an American Beverage Association (ABA) board member, Honest Tea is supporting ABA’s commitment to cut the amount of beverage calories consumed a person by 20 percent by 2025.Honest Fizz reformulated with stevia and erythritol

When the Honest Fizz line debuted in 2013, only one flavor, Root Beer, included organic stevia and erythritol. However, the plan had always been to eventually transition the entire line over to organic ingredients, the company says.

“When we launched Honest Fizz three years ago, we made a long-term commitment to convert the line over to organic certification,” Goldman said. “We’ve been working with our ingredient and packaging suppliers to make our entire Fizz line affordable, organic and delicious. It’s another step in our ongoing journey to democratize organics.”

All six new varieties will be available nationwide at natural food stores and in the natural food aisle of mainstream grocery stores.

KEYWORDS: erythritol Honest Tea iced tea organic beverages organic tea Ready-to-Drink (RTD) Tea stevia zero-calorie products

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Wine & Spirits
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Wine & Spirits
    By: Lauren Sabetta
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woman in Coat
    Sponsored byApplied Food Sciences

    Opportunity for Hormone Support in Functional Beverages

Popular Stories

Pepsi Prebiotic Cola

Pepsi offers limited online release of Prebiotic Cola

Airheads Soda

AIRHEADS enter beverage market

Buffalo Trace Distillery

Buffalo Trace Distillery pays homage to its region’s heritage and history

making connections webinar

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Little Miracles teas enters U.S. market

    See More
  • Honest Fizz organic Golden Ginger Ale, Cinnamon Sunrise Herbal Tea and Ginger Oasis Herbal Tea

    See More
  • JustIceTea_900.jpg

    Founders of Honest Tea return to bottled tea business

    See More
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing