Honest Tea to launch three organic, zero-calorie beverages
Coca-Cola subsidiary also revamps Honest Fizz line
Honest Tea, a wholly owned subsidiary of Atlanta-based The Coca-Cola Co., is expanding its zero-calorie beverage offerings this year with three new varieties: two unsweetened, caffeine-free herbal iced teas and a zero-calorie organic soda. All will be for sale in natural food stores and the natural food aisles of mainstream grocers starting in March. In addition to the new product launches, the company is following through on its commitment to convert all varieties of its Honest Fizz line to organic certification, a goal set since the zero-calorie sodas were first introduced in early 2013.
“We’ve been tinkering with unsweetened drinks long enough to know how challenging it can be to create a satisfying taste. These herbal teas feel more complete than any zero calorie drink we’ve ever created, and the Honest Fizz Golden Ginger Ale has already become an office favorite,” said co-founder and TeaEO Seth Goldman in a statement.